25.12 is not just a clothing brand; it is a journey that represents vision, stance and quality.
Rooted in Merter's strong production tradition, the brand offers a new form of expression for modern cities with its soft color palettes and balanced styles between casual, old money, and streetwear.
The city is your stage. Choose your own stance with 25.12, be free, and feel style and quality in every step.
Each collection gives people not just clothes but a way to express themselves.
Last season's "DEFY THE FEAR!" manifesto proved the brand's boundless energy and bold stance.
Today, it reaches a wider audience through e-commerce, promising style, self-confidence and timelessness on a global scale.
25.12 embraces the future of street fashion today, with the motto "wear your style, live your vision."
Our Vision : To make streetwear and casual fashion not just a style of clothing, but a free lifestyle.
To make 25.12 a leading brand in the urban scene on a global scale by offering a timeless aesthetic with soft colors and strong details.
Our Mission : To present casual, streetwear and old money lines in a sophisticated balance,
Making timeless elegance accessible with soft colors and minimal designs,
To prioritize quality and sustainability in production,
To offer a style that instills freedom, vision and a sense of belonging to the young generation,
Bringing Turkish production power to international street fashion,
To provide people not only with clothes but also with a stance and a lifestyle.
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